Play and Dream

Play and Dream is a leading toy retailer and e-commerce brand in the UAE, dedicated to inspiring
creativity, imagination, and learning in children of all ages. Since its founding in 2014, Play and
Dream has grown from a small start-up into a trusted and beloved brand across the region. We
offer a carefully curated selection of high-quality toys, educational products, and collectibles that
bring imagination to life.

Our core philosophy revolves around the belief that play is an essential part of childhood
development. We strive to provide products and experiences that nurture imagination, encourage
problem-solving, and foster emotional, social, and cognitive growth. At Play and Dream, we go
beyond simply selling toys – we aim to create magical experiences, cherished memories, and a
sense of wonder for children and families alike.

MISSION & VISION STATEMENT:

Mission:

To inspire joy, creativity, and learning in every child through a carefully curated selection of high-
quality, safe, and engaging toys, games, and educational products. We aim to provide a delightful
shopping experience that supports parents in nurturing their children’s growth and imagination.

Vision:
To become the most trusted and loved toy brand in the UAE, where children and families can
explore, learn, and play together in a world of endless possibilities.

Core Values:

Quality & Safety: All products are selected to meet the highest standards for safety, durability, and
educational value.

Creativity & Learning: Our products are designed to spark imagination, encourage exploration, and
support holistic development.

Customer-Centric Experience: We prioritize customer satisfaction, delivering personalized service
and expert guidance both in-store and online.

Community & Engagement: We celebrate childhood and build meaningful connections through
interactive campaigns, events, and promotions.

Innovation & Variety: We continuously update our product range to include trending toys,
educational kits, and exclusive collectibles that delight children of all ages.

PRODUCTS OFFERED:

Play and Dream offers an extensive range of products for children of all ages and interests,
organized into multiple categories for easy discovery:

Action Figures Collectibles: Featuring popular characters from anime, movies, cartoons,
and comic franchises. These collectibles appeal to both children and adult enthusiasts.

Dolls & Plush Toys: A wide selection of dolls, soft toys, and cuddly companions that
encourage imaginative play and emotional bonding.

Building & Construction Sets: Creative building blocks, LEGO-compatible sets, and STEM
construction kits designed to develop problem-solving skills and spatial awareness.

Educational & Learning Toys: Puzzles, STEM kits, craft sets, and interactive tools that promote
cognitive development, creativity, and hands-on learning.

Pretend Play & Role-Playing Toys: Dress-up kits, play kitchens, toolsets, and imaginative play
products that allow children to explore real-world scenarios in a safe and playful environment.

Remote Control & Electronic Toys: Cars, drones, boats, and other tech-driven toys that provide
fun, hands-on experiences while improving motor skills and coordination.

Outdoor & Sports Toys: Sports equipment, ride-on toys, and outdoor activity sets that promote
physical fitness, coordination, and active play.

Seasonal & Special Edition Products: Holiday-themed toys, limited-edition collectibles, and special
releases to make celebrations more memorable.

Top Brands: Play and Dream proudly partners with internationally recognized brands to bring the
best quality and most popular toys to our customers, including:

Bandai – Renowned for action figures and collectibles

Hot Wheels – Iconic die-cast cars and track sets

Lego – Creative building and construction sets

Squishmallow – Soft and cuddly plush toys

Spartan – Innovative outdoor, sports, and play equipment

SERVICES OFFERED:

Retail Stores: Play and Dream operates multiple physical stores across Dubai, Abu Dhabi, and Ras
Al Khaimah, offering hands-on experiences, expert guidance, and exclusive in-store collections.

E-Commerce Platform: Our online store, playanddream.ae, allows customers nationwide to shop
conveniently from home. It features an intuitive interface, secure payment options, and reliable
delivery services.

Customer Support: Our dedicated team assists with product selection, inquiries, order
management, and after-sales support to ensure a seamless experience.

Gift & Personalization Services: Assistance with curated gift sets, special packaging, and
recommendations for special occasions, making every purchase meaningful.

Community Engagement & Events: We host in-store events, contests, and interactive campaigns
that connect families and celebrate the joy of play.

Educational Guidance: Providing parents with advice and resources to select toys that promote
learning and skill development.

WHY CHOOSE PLAY AND DREAM

Trusted Brand: Over 10 years of experience serving children and families across the UAE.

Quality & Safety: High-quality, safe products selected to meet international standards.

Extensive Variety: A wide selection of toys, games, and collectibles catering to all ages and interests.

Convenient Shopping: Seamless experiences both in-store and online with reliable delivery and easy payment options.

Customer-Centric Approach: Knowledgeable staff and dedicated support teams provide personalized guidance and service.

Engaging Experiences: Events, campaigns, and content that entertain, educate, and inspire children and families.

OUR COMMITTMENT 

Play and Dream is more than a toy retailer – we are a partner in childhood growth, learning, and imagination. We are committed to providing safe, high-quality, and innovative toys that foster creativity, exploration, and development. By combining exceptional products, superior service, and meaningful engagement, we aim to make every child’s experience magical and every family’s shopping experience seamless and enjoyable.