About
Harman Middle East evolved in the year 1999 by merger of the operation of Harman Distribution Centre FZE with Harman House. Harman Middle East is a large-scale sales, warehousing and regional distribution centre operating from Jebel Ali Free Zone for many leading brands in the consumer as well as professional audiovisual industry. The group boasts of the state of the art Warehousing and distributional facility with a trendy corporate office located in a prominent part of JAFZA.
Our key strengths lie in wide and established distribution network, state of art logistics facilities, innovative marketing plans, dedicated and experienced staff , which contributed to the remarkable achievements, fast and consistent growth in the past.
HME with its extensive infrastructure offer complete range of marketing and Distribution services for our Business Principals- M/s Harman Consumer Group International, U.S.A., having signed exclusive distribution agreement for Harman Kardon,Harman Becker, JBL by Harman, Infinity by Harman , Niles, Mcintosh and AKG brands to 45 countries spread over Middle East, Africa CIS and West Asia. HME also have distribution rights for sophisticated home Entertainment solutions viz McIntosh , AKG, Niles.
Our Above Brands have been endorsed by several well known music directors and Singers, like A.R Rahman, Quincy Jones, Jennifer Lopez, Paul Mc Cartney, Maroon 5, etc. Operating out of Dubai- the financial and business hub of Middle East, our strategic Location has given Harman Middle East the competitive edge as a convenient and Successful distribution and service centre in the region. The location advantage Combined with the infrastructure and network in turn has increased the business of our Principal Harman Consumer International in this region by 40 times after having taken over the regional distribution from Harman Consumer International.
Our crave for supremacy in the field of audio visual equipments has provided various Benefits to the Principals thro better control over the region, consistent sales growth Effective marketing plans, increased market share & branding. Independent business Blocks dedicated to each brand which is responsible for research, planning and Implementation of different marketing activities and formulating & achieving goals. HME carries the manufacturer’s original interests and conveys the brand stategies and Messages to the distributors, dealers and the end users.
Our wide network of distributors and dealers in each of the 45 countries also enjoy the whole range of benefits and services provided by us viz. short delivery time, marketing and technical assistance, brand positioning etc. Harman House is the retail &marketing arm of HME in the United Arab Emirates, which commenced its operation in August 1999 with an initial investment of USD800k the net worth of which has grown multifold.
Harman House boasts of elegant, ultra modern and state of art showrooms with a complete demonstration facility on the entire range of products strategically located around the emirates. While each of the showroom is equipped with three to four demonstration rooms, we have three home theatre demonstration rooms across UAE featuring the Synthesis hi- end Home cinema system from Industry Leader JBL, which is being used by several heads of state, sound professionals, movie makers, rock stars, Hollywood celebrities and high profile corporate executives worldwide .Our products are also distributed within U.A.E through strong and active dealer network.
The professionals systems division of Harman House distributes and installs many Pro-AV products / Samsung :LCD & Plasma which also specializes in providing turnkey audiovisual and control Solutions for modern home environments, Churches, Mosques, Hotels, Airports, Cinemas, Shopping Malls, Commercial Towers, Auditoriums and Conference rooms. We have executed project relating to Shangrila Hotels. MAF Ibis, Dubai Mall Hotels, Rulers court in Dubai, Ruler Palace in Abu Dhabi etc Our proficient and experienced engineers , design, supply, install, commission and maintain high end reliable and user friendly systems with special emphasis to aesthetics, Cost effectiveness, flexibility and future expandibility. As the sole distributor of many of the professional equipments we also provide design, installation and commissioning assistance to other AV contractors in the region.
Harman House is the Authorized Partner for SAMSUNG LCD and PLASMA TV’S for UAE . At present we are negotiating with Samsung for extending the partnership for the 45 countries ( as per Annexure 1).
We have also been appointed by Etisalat as the Key Retailer for selling I-phone thru our showroom since January 2011. Currently we have eight stores in Dubai, one in Sharjah and Two in Abu Dhabi. We have opened the biggest Sound Boutique in Dubai Mall. Dubai Mall store is the best Electronic store ever designed in the world for the electronic industry. The store has been done in a very exquisite and stylish manner. All the interior furniture and fitments are manufactured and supplied from Germany by world renowned interior decorator.
Harman House has started operating in Bahrain City Centre from 1st week of December’08 under the name Harman House Electronic WLL
We have stores in Saudi Arabia, Qatar ,Pakistan , Maritius under Franchise Agreement. We hope to open more stores in other region under Franchise Agreement.
- Address : (E327), Al Wahda Mall, Abu Dhabi
- website :
www.harmanme.com
- Payment : Cash & Credit
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