About
Pure Gold is the realization of a dream and the fulfillment of a vision to create a brand that consistently delights the customer with excellence and innovation. It all began two decades ago in 1989. When Firoz G. Mercchant, Chairman, breathed life into an idea that took shape as the first Pure Gold Store. Within a short period of time Mr. Firoz G. Merchant, with his high held vision and a wealth of experience in bullion business expanded the Retail Network of Pure Gold. Mr. Karim Merchant Managing Director of Pure Gold with his aggressive strategies and the and the support of his Father & Founder . Mr. Firoz Merchant , has continued the legacy of Pure Success. Pure innovation & Pure Leadership. Being over 2 decades in the market . Pure Gold Jewellers has matured over the years with 75 outlet & 700 staff including 120 professional in the Gulf region itself.By combining the latest design, extensive retail experiences and range of innovative concepts. Today Pure Gold Jewellers has developed as a leading jewellers has developed as a leading Jewellers in GCC. With a factory in India and the other in China, employing over 1500 draftsmen including 200 professionals, all of which dedicated & qualified to cater to the needs of its fast growing clientele. PURE GOLD BRANDS; PURE PLATINUM, ETERNITY, BRIDAL, SOLITAIRE, TRILLIUM, MURANO, MUSAICO, OYSTRA, CARINO, OMRI,PURE SPARKLE, PURE DIAMOND, PURE 22K.
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