Incepted in 1997, Jewel Corner operates under Soft Touch Jewellers LLC- part of the 7Cs Group of companies - with over 20 years’ expertise in the jewellery retail sector. Jewel Corner was incepted in Dubai and has been a part of the UAE’s growing landscape. It specializes in exquisite diamond and gold jewellery with a vision of becoming the preferred jewellery retail brand in the value-gifting segment. Its mission is to deliver the best gifting experience through a customer-centric team, increased means of access in the MENA region, a great array of fine jewellery within a range of price points and value-added services. The diamonds used in the jewellery are sourced through the 7Cs Group, a member of the Responsible Jewellery Council. Jewel Corner began with one physical location inside the Carrefour Hypermarket, Deira City Centre, and today it has over 30 stores across the GCC region.