Axiom Telecom

Floor : SECOND FLOOR( C20)

Timings : 10.00 AM - 10.00 PM (Weekdays) | 10.00 AM - 11.00 PM (Weekends)



Axiom Telecom, established in 1997 by Faisal Al Bannai, is dedicated to providing the best value for money to its customers, alongside genuine service and the most attractive incentives.

Axiom is the largest and primary authorized retailer and distributor of leading international brands electronics including Nokia, Sony Ericsson, LG, Samsung, BlackBerry, Motorola, Apple, Thuraya, and Givori. In addition to mobile retail and distribution, Axiom is also a strategic partner of telecom service provider, du in the UAE, and Mobily in Saudi Arabia. With a market share of over 60% in the mobile retail industry within the region, Axiom is the largest and leading authorized distributor and retailer for international brands. Axiom Telecom specializes in wireless communication products, and in 2009 Axiom announced plans to open 135 new retail outlets in the Middle East and Southwest Asia, pushing its total number of retail outlets in the region past the 900 mark.

The company is made up of different business units: Retail, Wholesale, Direct Distribution, Service provider, and Value-added Services. Additionally, Axiom has a dedicated call center manned by trained and quality customer service advisers who attend calls from all its retail divisions, provide expert technical support, and offer customers their assistance in day-to-day queries. Axiom’s mobile solutions division offers value-added services including Mobile Payments, Mobile Banking, Mobile Marketing, and SMS2TV services directly to consumers and enterprise customers.

The Axiom name equates quality and originality, and holds the promise of the best after-sale service in the region, provided by highly trained professionals. Axiom employs over 3,000 people and has a presence in the Kingdom of Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, UK, and India. Axiom’s vision is to keep its customers up-to-date with the newest developments in communication – staying at the cutting-edge of the wireless revolution, whether it’s mobiles, smartphones, or Bluetooth technology. Axiom Telecom continuously seeks ways to enhance its offering and grow its loyal customer base to ensure that all of their wireless needs are satisfied.

All Axiom outlets have dedicated in-store advisers to aid customers in choosing the right phone and service, as well as to offer technical support. Axiom’s Brands cape enables in-store billboard ability to showcase brands’ latest models and capabilities. There are also specialized ‘Solution Bays’ with knowledgeable staff to demonstrate the latest solutions to consumers, including software and applications such as GPS, email, and music. Customers are given the opportunity to experiment and familiarize themselves with the newest solutions through the live demo stations, enabling them to make the right purchasing decision to meet their needs.

Axiom is also the first and only telecom retailer that has a pick-up and delivery service. This free service, exclusive to Axiom customers, provides them the convenience of getting their phone repaired without leaving their homes. In addition, ‘Phone care,’ the Axiom mobile service center takes care of all after-sales services. Housed in a spacious and well-equipped facility, ‘Phone care’ was the first facility of its kind in the UAE to receive ISO certification.

Axiom recently launched a retail development program for all staff in a move designed to further improve and add value to customers’ in-store experience. Axiom’s investment in its staff comes at a time when many companies are reducing the expenditure associated with employee training. This initiative highlights the retailer’s commitment to offering outstanding customer service.

In addition to its own branded outlets, Axiom owns and operates stores through partner arrangements in the UAE and KSA with major retailers and petrol service stations. In the UAE, Axiom has an exclusive partnership with Spinney’s, a leading supermarket retailer. Axiom is also telecom partner to Emarat Service Stations, where accessories are sold at over 89 stations. Axiom’s partner arrangements in KSA include leading businesses such as Jarir Bookstores, Farm Superstores, Giant Stores, Tamim, Bin Dawood, Danube, Rotana, and Othaim.

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